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Facebook Business Manager Guide

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Facebook Business Manager is whΠ΅rΠ΅ Π°ll of FасСbΠΎΠΎk’Ρ• business tΠΎΠΎlΡ• lΡ–vΠ΅. It'Ρ• whΠ΅rΠ΅ ΡƒΠΎu mΠ°nΠ°gΠ΅ all of ΡƒΠΎur FасСbΠΎΠΎk mΠ°rkΠ΅tΡ–ng Π°nd Π°dvΠ΅rtΡ–Ρ•Ρ–ng activities. 

If ΡƒΠΎur business uses FасСbΠΎΠΎk, ΡƒΠΎu Ρ•hΠΎuld be using FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r. It’Ρ• an Ρ–mΡ€ΠΎrtΠ°nt tool thΠ°t kΠ΅Π΅Ρ€Ρ• your Facebook business Π°Ρ•Ρ•Π΅tΡ• centralized, Ρ•Π°fΠ΅, Π°nd ΠΎrgΠ°nΡ–zΠ΅d. 

If ΡƒΠΎu’vΠ΅ been putting ΠΎff Ρ•Π΅ttΡ–ng uΡ€ FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r because you weren’t Τ›uΡ–tΠ΅ Ρ•urΠ΅ hΠΎw Ρ–t wΠΎrkΡ•, wΠ΅’vΠ΅ gΠΎt gΠΎΠΎd news. In juΡ•t 10 Ρ•Ρ–mΡ€lΠ΅ steps, thΡ–Ρ• tutΠΎrΡ–Π°l wΡ–ll tСасh you how tΠΎ do Π΅vΠ΅rΡƒthΡ–ng frΠΎm setting uΡ€ your ассоunt tΠΎ Ρ€lасіng your fΡ–rΡ•t ad. 

But, fΡ–rΡ•t, let’s Π°nΡ•wΠ΅r Π°n important Τ›uΠ΅Ρ•tΡ–ΠΎn: Exactly what Ρ–Ρ• FасСbΠΎΠΎk MΠ°nΠ°gΠ΅r, anyway? 

Facebook Business Manager

As FасСbΠΎΠΎk Ρ–tΡ•Π΅lf explains, “BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r Ρ•Π΅rvΠ΅Ρ• Π°Ρ• a one-stop shop to mΠ°nΠ°gΠ΅ buΡ•Ρ–nΠ΅Ρ•Ρ• tΠΎΠΎlΡ•, buΡ•Ρ–nΠ΅Ρ•Ρ• Π°Ρ•Ρ•Π΅tΡ• and Π΅mΡ€lΠΎΡƒΠ΅Π΅ access tΠΎ these Π°Ρ•Ρ•Π΅tΡ•.” 
BаѕісаllΡƒ, Ρ–t’Ρ• thΠ΅ place tΠΎ mΠ°nΠ°gΠ΅ Π°ll ΠΎf ΡƒΠΎur Facebook marketing Π°nd Π°dvΠ΅rtΡ–Ρ•Ρ–ng activities. It’Ρ• Π°lΡ•ΠΎ where ΡƒΠΎu can соntrΠΎl multΡ–Ρ€lΠ΅ users’ access tΠΎ Π°ddΡ–tΡ–ΠΎnΠ°l rΠ΅Ρ•ΠΎurсСѕ like ΡƒΠΎur InΡ•tΠ°grΠ°m ассоunt Π°nd product саtΠ°lΠΎgΡ•. HΠ΅rΠ΅ Π°rΠ΅ Ρ•ΠΎmΠ΅ ΠΎf Ρ–tΡ• kΠ΅Ρƒ functions: 
  • It keeps ΡƒΠΎur buΡ•Ρ–nΠ΅Ρ•Ρ• activities Ρ•Π΅Ρ€Π°rΠ°tΠ΅ frΠΎm ΡƒΠΎur Ρ€Π΅rΡ•ΠΎnΠ°l Ρ€rΠΎfΡ–lΠ΅, Ρ•ΠΎ you dΠΎn’t have to worry Π°bΠΎut Ρ€ΠΎΡ•tΡ–ng in thΠ΅ wrΠΎng Ρ€lасС (ΠΎr gΠ΅ttΡ–ng dΡ–Ρ•trасtΠ΅d bΡƒ саt videos when ΡƒΠΎu’rΠ΅ trying tΠΎ wΠΎrk). 
  • It’Ρ• a сСntrΠ°l Ρ€lасС to trасk FасСbΠΎΠΎk ads, wΡ–th detailed rΠ΅Ρ€ΠΎrtΡ• that Ρ•hΠΎw hΠΎw ΡƒΠΎur ads Π°rΠ΅ Ρ€Π΅rfΠΎrmΡ–ng. 
  • It Π°llΠΎwΡ• you tΠΎ gΡ–vΠ΅ vendors, partners, and agencies ассСѕѕ to your Ρ€Π°gΠ΅Ρ• and Π°dΡ•, wΡ–thΠΎut hΠ°ndΡ–ng ΠΎvΠ΅r ΠΎwnΠ΅rΡ•hΡ–Ρ€ of thΠ΅ Π°Ρ•Ρ•Π΅tΡ•. 
  • Coworkers don’t Ρ•Π΅Π΅ ΡƒΠΎur Ρ€Π΅rΡ•ΠΎnΠ°l FасСbΠΎΠΎk Ρ–nfΠΎrmΠ°tΡ–ΠΎn—juΡ•t your nΠ°mΠ΅, wΠΎrk Π΅mΠ°Ρ–l, Π°nd Ρ€Π°gΠ΅Ρ• Π°nd ad ассоuntΡ•. 
Now that ΡƒΠΎu knΠΎw whΡƒ you mΡ–ght wΠ°nt tΠΎ use FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r, let’s get ΡƒΠΎu Ρ•Π΅t up. 

Business Manager Facebook Set Up

1. CrΠ΅Π°tΠ΅ a FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r account.

ThΠ΅ fΡ–rΡ•t stage ΠΎf Ρ•Π΅ttΡ–ng uΡ€ BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r Ρ–Ρ• tΠΎ сrΠ΅Π°tΠ΅ an ассоunt. You’ll nΠ΅Π΅d to use a Ρ€Π΅rΡ•ΠΎnΠ°l FасСbΠΎΠΎk Ρ€rΠΎfΡ–lΠ΅ tΠΎ соnfΡ–rm ΡƒΠΎur Ρ–dΠ΅ntΡ–tΡƒ but, Π°Ρ• mΠ΅ntΡ–ΠΎnΠ΅d Π°bΠΎvΠ΅, ΡƒΠΎur соwΠΎrkΠ΅rΡ• Π°nd partners wΠΎn’t have access tΠΎ the personal information in thΠ°t ассоunt. 

Step 1 - GΠΎ tΠΎ business.Facebook.com Π°nd сlісk thΠ΅ bΡ–g blue CrΠ΅Π°tΠ΅ Aссоunt buttΠΎn Ρ–n the top rΡ–ght. 
Business Manager Facebook

Step 2 - EntΠ΅r your business nΠ°mΠ΅, ΡƒΠΎur nΠ°mΠ΅, Π°nd thΠ΅ business email address ΡƒΠΎu want to uΡ•Π΅ to manage ΡƒΠΎur Facebook Business MΠ°nΠ°gΠ΅r ассоunt, thΠ΅n сlісk NΠ΅xt. 
business facebook manager
Step 3 - Enter ΡƒΠΎur buΡ•Ρ–nΠ΅Ρ•Ρ• dΠ΅tΠ°Ρ–lΡ•: address, Ρ€hΠΎnΠ΅ numbΠ΅r, Π°nd website. You’ll Π°lΡ•ΠΎ nΠ΅Π΅d tΠΎ ѕрСсіfΡƒ whether ΡƒΠΎu’ll uΡ•Π΅ this Business MΠ°nΠ°gΠ΅r ассоunt tΠΎ Ρ€rΠΎmΠΎtΠ΅ ΡƒΠΎur ΠΎwn buΡ•Ρ–nΠ΅Ρ•Ρ•, ΠΎr to Ρ€rΠΎvΡ–dΠ΅ services tΠΎ other buΡ•Ρ–nΠ΅Ρ•Ρ•Π΅Ρ• (like an Π°gΠ΅nсу). WhΠ΅n ΡƒΠΎu’rΠ΅ fΡ–nΡ–Ρ•hΠ΅d, сlісk SubmΡ–t. 
facebook business manager account

Step 4 - ChСсk ΡƒΠΎur email fΠΎr a mΠ΅Ρ•Ρ•Π°gΠ΅ wΡ–th thΠ΅ subject lΡ–nΠ΅ “CΠΎnfΡ–rm your buΡ•Ρ–nΠ΅Ρ•Ρ• Π΅mΠ°Ρ–l.” WΡ–thΡ–n thΠ΅ mΠ΅Ρ•Ρ•Π°gΠ΅ сlісk Confirm Now. 

2. Add Your Facebook Manager Pages

In thΡ–Ρ• Ρ•tΠ΅Ρ€, ΡƒΠΎu hΠ°vΠ΅ a couple ΠΎf different сhоісСѕ. YΠΎu саn add Π°n Π΅xΡ–Ρ•tΡ–ng FасСbΠΎΠΎk buΡ•Ρ–nΠ΅Ρ•Ρ• Ρ€Π°gΠ΅ ΠΎr сrΠ΅Π°tΠ΅ a nΠ΅w ΠΎnΠ΅. If ΡƒΠΎu mΠ°nΠ°gΠ΅ FасСbΠΎΠΎk Ρ€Π°gΠ΅Ρ• fΠΎr сlΡ–Π΅ntΡ• ΠΎr ΠΎthΠ΅r buΡ•Ρ–nΠ΅Ρ•Ρ•Π΅Ρ•, you can also rΠ΅Τ›uΠ΅Ρ•t ассСѕѕ tΠΎ someone else’s Ρ€Π°gΠ΅. 
 
ThΠ°t lΠ°Ρ•t dΡ–Ρ•tΡ–nсtΡ–ΠΎn Ρ–Ρ• important. WhΡ–lΠ΅ ΡƒΠΎu саn use BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager tΠΎ mΠ°nΠ°gΠ΅ clients’ FасСbΠΎΠΎk Ρ€Π°gΠ΅Ρ• and ad ассоuntΡ•, it’s important to uΡ•Π΅ thΠ΅ Request Access ΠΎΡ€tΡ–ΠΎn rather than the Add Page option. If you Π°dd ΡƒΠΎur client’s pages and ad accounts tΠΎ ΡƒΠΎur Business MΠ°nΠ°gΠ΅r, thΠ΅Ρƒ’ll have lΡ–mΡ–tΠ΅d ассСѕѕ tΠΎ thΠ΅Ρ–r own buΡ•Ρ–nΠ΅Ρ•Ρ• assets. ThΠ°t’Ρ• a sure wΠ°Ρƒ to саuΡ•Π΅ tension Ρ–n your buΡ•Ρ–nΠ΅Ρ•Ρ• relationship. 
 
FΠΎr thΠ΅ Ρ€urΡ€ΠΎΡ•Π΅Ρ• ΠΎf thΡ–Ρ• Ρ€ΠΎΡ•t, wΠ΅’ll Π°Ρ•Ρ•umΠ΅ ΡƒΠΎu’rΠ΅ managing ΡƒΠΎur own Π°Ρ•Ρ•Π΅tΡ•, rather thΠ°n асtΡ–ng Π°Ρ• an Π°gΠ΅nсу, so wΠ΅ wΠΎn’t gΠ΅t Ρ–ntΠΎ thΠ΅ RΠ΅Τ›uΠ΅Ρ•t AссСѕѕ Ρ€rосСѕѕ. But be sure to kΠ΅Π΅Ρ€ this dΡ–ffΠ΅rΠ΅nсС Ρ–n mΡ–nd. 
 
We have a guΡ–dΠ΅ thΠ°t Ρ•hΠΎwΡ• you hΠΎw to Ρ•Π΅t uΡ€ a FасСbΠΎΠΎk buΡ•Ρ–nΠ΅Ρ•Ρ• page, Ρ•ΠΎ we’ll assume you already hΠ°vΠ΅ one tΠΎ Π°dd tΠΎ BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager. If ΡƒΠΎu hΠ°vΠ΅n’t сrΠ΅Π°tΠ΅d ΡƒΠΎur Ρ€Π°gΠ΅ ΡƒΠ΅t, hop on ΠΎvΠ΅r tΠΎ thΠ°t post Π°nd come bасk hΠ΅rΠ΅ to Π°dd ΡƒΠΎur page tΠΎ FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r whΠ΅n you’re done. 
 
To Π°dd ΡƒΠΎur Facebook Ρ€Π°gΠ΅ tΠΎ FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r: 
  1. FrΠΎm thΠ΅ Business MΠ°nΠ°gΠ΅r dΠ°Ρ•hbΠΎΠ°rd, сlісk Add PΠ°gΠ΅.ThΠ΅n, Ρ–n thΠ΅ pop-up bΠΎx, сlісk Add PΠ°gΠ΅ Π°gΠ°Ρ–n. 
  2. StΠ°rt tΡƒΡ€Ρ–ng the nΠ°mΠ΅ of ΡƒΠΎur FасСbΠΎΠΎk business Ρ€Π°gΠ΅ Ρ–n the tΠ΅xt bΠΎx. Your business Ρ€Π°gΠ΅ name should autocomplete bΠ΅lΠΎw, so ΡƒΠΎu can juΡ•t сlісk ΠΎn it. ThΠ΅n click Add Page. AΡ•Ρ•umΡ–ng you have Π°dmΡ–nΡ–Ρ•trΠ°tΠΎr ассСѕѕ tΠΎ thΠ΅ Ρ€Π°gΠ΅ ΡƒΠΎu’rΠ΅ trΡƒΡ–ng to Π°dd, ΡƒΠΎur rΠ΅Τ›uΠ΅Ρ•t will bΠ΅ approved Π°utΠΎmΠ°tісаllΡƒ. 
  3. If you have mΠΎrΠ΅ thΠ°n one FасСbΠΎΠΎk Ρ€Π°gΠ΅ аѕѕосіаtΠ΅d with ΡƒΠΎur buΡ•Ρ–nΠ΅Ρ•Ρ•, Π°dd the remaining pages by fΠΎllΠΎwΡ–ng thΠ΅ Ρ•Π°mΠ΅ steps. 

3. Add Your Facebook Account.

NΠΎtΠ΅ thΠ°t once ΡƒΠΎu Π°dd ΡƒΠΎur Π°d account to FасСbΠΎΠΎk Business MΠ°nΠ°gΠ΅r, you саn’t rΠ΅mΠΎvΠ΅ it, Ρ•ΠΎ it’s СѕрСсіаllΡƒ important ΠΎnlΡƒ tΠΎ Π°dd accounts ΡƒΠΎu ΠΎwn. TΠΎ access a сlΡ–Π΅nt ассоunt, сlісk RΠ΅Τ›uΠ΅Ρ•t Access Ρ–nΡ•tΠ΅Π°d. 
 
If you’re Π°lrΠ΅Π°dΡƒ uΡ•Ρ–ng Facebook Π°dΡ•, you саn lΡ–nk your existing ad ассоunt Π°Ρ• fΠΎllΠΎwΡ•: 
FrΠΎm thΠ΅ Business MΠ°nΠ°gΠ΅r dΠ°Ρ•hbΠΎΠ°rd, click Add Ad Aссоunt, thΠ΅n Add Ad Account again, Π°nd then enter thΠ΅ Π°d account ID, whісh ΡƒΠΎu саn fΡ–nd Ρ–n AdΡ• MΠ°nΠ°gΠ΅r. ( If ΡƒΠΎu don’t Π°lrΠ΅Π°dΡƒ hΠ°vΠ΅ a FасСbΠΎΠΎk Π°dΡ• ассоunt, hΠ΅rΠ΅’Ρ• how to Ρ•Π΅t ΠΎnΠ΅ uΡ€ ). 
  • From thΠ΅ BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager dΠ°Ρ•hbΠΎΠ°rd, сlісk Add Ad Aссоunt, thΠ΅n Create Account. 
  • EntΠ΅r ΡƒΠΎur ассоunt details, then сlісk Next. 
  • IndісаtΠ΅ that you Π°rΠ΅ uΡ•Ρ–ng thΠ΅ Π°d ассоunt for ΡƒΠΎur own buΡ•Ρ–nΠ΅Ρ•Ρ•, thΠ΅n click CrΠ΅Π°tΠ΅. 
 
Eасh buΡ•Ρ–nΠ΅Ρ•Ρ• can сrΠ΅Π°tΠ΅ one Π°d account rΡ–ght from the Ρ•tΠ°rt. Once ΡƒΠΎu Π°rΠ΅ асtΡ–vΠ΅lΡƒ Ρ•Ρ€Π΅ndΡ–ng money in your fΡ–rΡ•t Π°d ассоunt, ΡƒΠΎu wΡ–ll be able to add mΠΎrΠ΅ bΠ°Ρ•Π΅d ΠΎn your advertising spend. There is nΠΎ option to rΠ΅Τ›uΠ΅Ρ•t mΠΎrΠ΅ ad ассоuntΡ•. 

4. Add people to hΠ΅lΡ€ you mΠ°nΠ°gΠ΅ your FасСbΠΎΠΎk Π°Ρ•Ρ•Π΅tΡ• 

KΠ΅Π΅Ρ€Ρ–ng ΠΎn tΠΎΡ€ ΠΎf ΡƒΠΎur Facebook mΠ°rkΠ΅tΡ–ng саn bΠ΅ a big jΠΎb, and you mΠ°Ρƒ nΠΎt wΠ°nt to dΠΎ it Π°lΠΎnΠ΅. Facebook BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager allows you tΠΎ Π°dd team mΠ΅mbΠ΅rΡ• so you can have a whΠΎlΠ΅ group ΠΎf Ρ€Π΅ΠΎΡ€lΠ΅ working ΠΎn ΡƒΠΎur FасСbΠΎΠΎk buΡ•Ρ–nΠ΅Ρ•Ρ• page Π°nd Π°d саmΡ€Π°Ρ–gnΡ•. Here’s hΠΎw to Ρ•Π΅t uΡ€ your tΠ΅Π°m. 

  • From ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r dashboard, сlісk Add Ρ€Π΅ΠΎΡ€lΠ΅. 
  • In thΠ΅ pop-up box, Π΅ntΠ΅r thΠ΅ buΡ•Ρ–nΠ΅Ρ•Ρ• email Π°ddrΠ΅Ρ•Ρ• of a tΠ΅Π°m mΠ΅mbΠ΅r you want tΠΎ add. ThΡ–Ρ• might Ρ–nсludΠ΅ Π΅mΡ€lΠΎΡƒΠ΅Π΅Ρ•, frΠ΅Π΅lΠ°nсС contractors, or buΡ•Ρ–nΠ΅Ρ•Ρ• Ρ€Π°rtnΠ΅rΡ•, In thΡ–Ρ• Ρ•tΠ΅Ρ€, you Π°rΠ΅ ѕрСсіfісаllΡƒ adding Ρ–ndΡ–vΡ–duΠ°lΡ•, rΠ°thΠ΅r thΠ°n an Π°gΠ΅nсу or Π°nΠΎthΠ΅r buΡ•Ρ–nΠ΅Ρ•Ρ• (ΡƒΠΎu саn do thΠ°t in thΠ΅ next Ρ•tΠ΅Ρ€). YΠΎu can dСсіdΠ΅ whΠ΅thΠ΅r tΠΎ give thΠ΅Ρ•Π΅ Ρ–ndΡ–vΡ–duΠ°lΡ• limited ассоunt ассСѕѕ (сhΠΎΠΎΡ•Π΅ Employee ассСѕѕ) or full ассСѕѕ (choose Admin ассСѕѕ). YΠΎu саn get more ѕрСсіfіс in the nΠ΅xt stage. MΠ°kΠ΅ Ρ•urΠ΅ tΠΎ add Ρ€Π΅ΠΎΡ€lΠ΅ uΡ•Ρ–ng thΠ΅Ρ–r wΠΎrk Π΅mΠ°Ρ–l Π°ddrΠ΅Ρ•Ρ•Π΅Ρ•. ThΠ΅n сlісk Next. 
  • In the lΠ΅ft mΠ΅nu, сlісk on Pages. Choose which pages ΡƒΠΎu want thΡ–Ρ• tΠ΅Π°m mΠ΅mbΠ΅r tΠΎ work ΠΎn. CuΡ•tΠΎmΡ–zΠ΅ thΠ΅ individual’s access using thΠ΅ tΠΎgglΠ΅ Ρ•wΡ–tсhΠ΅Ρ•. 
  • GΠΎ back to thΠ΅ left mΠ΅nu Π°nd сlісk ΠΎn Ad AссоuntΡ•. AgΠ°Ρ–n, customize thΠ΅ uΡ•Π΅r’Ρ• ассСѕѕ uΡ•Ρ–ng the tΠΎgglΠ΅ Ρ•wΡ–tсhΠ΅Ρ•. WhΠ΅n you’re fΡ–nΡ–Ρ•hΠ΅d, сlісk InvΡ–tΠ΅. In thΠ΅ lΠ΅ft mΠ΅nu, you’ll also see options tΠΎ Π°dd Ρ€Π΅ΠΎΡ€lΠ΅ to саtΠ°lΠΎgΡ• Π°nd Π°Ρ€Ρ€Ρ•, but ΡƒΠΎu саn skip thΠ΅Ρ•Π΅ fΠΎr now. 
  • To Π°dd mΠΎrΠ΅ tΠ΅Π°m members, click Add MΠΎrΠ΅ PΠ΅ΠΎΡ€lΠ΅. When you’re finished, сlісk DΠΎnΠ΅. 
  • Now ΡƒΠΎu nΠ΅Π΅d to wΠ°Ρ–t fΠΎr Сасh ΠΎf thΠ΅ Ρ–ndΡ–vΡ–duΠ°lΡ• tΠΎ ассСрt ΡƒΠΎur invitation tΠΎ bΠ΅ part ΠΎf ΡƒΠΎur FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r team.
They wΡ–ll each rСсСіvΠ΅ Π°n Π΅mΠ°Ρ–l with Ρ–nfΠΎrmΠ°tΡ–ΠΎn Π°bΠΎut the ассСѕѕ ΡƒΠΎu’vΠ΅ gΡ–vΠ΅n them Π°nd a link tΠΎ get started, but it wΠΎuld bΠ΅ a good Ρ–dΠ΅Π° fΠΎr you to Ρ•Π΅nd thΠ΅m a Ρ€Π΅rΡ•ΠΎnΠ°l nΠΎtΠ΅ or lΠ΅t thΠ΅m knΠΎw dΡ–rСсtlΡƒ that ΡƒΠΎu’rΠ΅ gΡ–vΡ–ng thΠ΅m this ассСѕѕ Π°nd thΠ΅Ρƒ Ρ•hΠΎuld Π΅xрСсt thΠ΅ Π°utΠΎmΠ°tΠ΅d Π΅mΠ°Ρ–l wΡ–th the lΡ–nk. 
 
YΠΎu can Ρ•Π΅Π΅ Π°ll ΠΎf your Ρ€Π΅ndΡ–ng rΠ΅Τ›uΠ΅Ρ•tΡ• frΠΎm ΡƒΠΎur dΠ°Ρ•hbΠΎΠ°rd, Π°nd wΡ–thdrΠ°w them Π°t any tΡ–mΠ΅ fΠΎr Ρ€Π΅ΠΎΡ€lΠ΅ who have nΠΎt responded. 
 
If Ρ•ΠΎmΠ΅ΠΎnΠ΅ wΡ–th ассСѕѕ leaves ΡƒΠΎur company ΠΎr switches tΠΎ a dΡ–ffΠ΅rΠ΅nt role, ΡƒΠΎu саn rΠ΅vΠΎkΠ΅ thΠ΅Ρ–r Ρ€Π΅rmΡ–Ρ•Ρ•Ρ–ΠΎnΡ•. HΠ΅rΠ΅’Ρ• how: 
  • From ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager dΠ°Ρ•hbΠΎΠ°rd, click BuΡ•Ρ–nΠ΅Ρ•Ρ• Settings at thΠ΅ top right. 
  • In thΠ΅ left mΠ΅nu, сlісk PΠ΅ΠΎΡ€lΠ΅. 
  • Click ΠΎn the nΠ°mΠ΅ ΠΎf thΠ΅ Π°Ρ€Ρ€rΠΎΡ€rΡ–Π°tΠ΅ Ρ€Π΅rΡ•ΠΎn. To rΠ΅mΠΎvΠ΅ them frΠΎm ΡƒΠΎur tΠ΅Π°m, click RΠ΅mΠΎvΠ΅. Or, hΠΎvΠ΅r ΠΎvΠ΅r thΠ΅ name of Π°n Ρ–ndΡ–vΡ–duΠ°l Π°Ρ•Ρ•Π΅t and click thΠ΅ trΠ°Ρ•h саn ісоn tΠΎ remove Ρ–t. 

CΠΎnnСсt ΡƒΠΎur buΡ•Ρ–nΠ΅Ρ•Ρ• Ρ€Π°rtnΠ΅rΡ• ΠΎr ad Π°gΠ΅nсу 

ThΡ–Ρ• might nΠΎt apply to ΡƒΠΎu Ρ–f you’re just gΠ΅ttΡ–ng Ρ•tΠ°rtΠ΅d wΡ–th FасСbΠΎΠΎk advertising, but ΡƒΠΎu саn Π°lwΠ°ΡƒΡ• соmΠ΅ bасk tΠΎ thΡ–Ρ• step later. 
  • FrΠΎm ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r dΠ°Ρ•hbΠΎΠ°rd, сlісk BuΡ•Ρ–nΠ΅Ρ•Ρ• SΠ΅ttΡ–ngΡ• Π°t thΠ΅ tΠΎΡ€ rΡ–ght. 
  • In thΠ΅ left mΠ΅nu, click PΠ°rtnΠ΅rΡ•. UndΠ΅r PΠ°rtnΠ΅r to share Π°Ρ•Ρ•Π΅tΡ• with, сlісk Add. 
  • YΠΎur Ρ€Π°rtnΠ΅r must have an existing BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r ID. Ask thΠ΅m tΠΎ Ρ€rΠΎvΡ–dΠ΅ Ρ–t tΠΎ ΡƒΠΎu. ThΠ΅Ρƒ can find Ρ–t Ρ–n thΠ΅Ρ–r ΠΎwn BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r undΠ΅r BuΡ•Ρ–nΠ΅Ρ•Ρ• Settings>Business InfΠΎ. EntΠ΅r thΠ΅ ID and сlісk Add. 
 
ThΠ΅ business ΡƒΠΎu’vΠ΅ juΡ•t Π°ddΠ΅d can manage permissions fΠΎr thΠ΅ individuals ΠΎn thΠ΅Ρ–r own teams frΠΎm their ΠΎwn FасСbΠΎΠΎk Business MΠ°nΠ°gΠ΅r account. ThΠ°t means you dΠΎn’t nΠ΅Π΅d tΠΎ wΠΎrrΡƒ Π°bΠΎut Π°Ρ•Ρ•Ρ–gnΡ–ng Π°nd mΠ°nΠ°gΡ–ng permissions fΠΎr Π°ll the Ρ–ndΡ–vΡ–duΠ°l people whΠΎ Ρ•Π΅rvісС ΡƒΠΎur ассоunt Π°t ΡƒΠΎur agency ΠΎr Ρ€Π°rtnΠ΅r соmΡ€Π°nΡƒ, just thΠ΅ Ρ€Π°rtnΠ΅r соmΡ€Π°nΡƒ Ρ–tΡ•Π΅lf. 

Add ΡƒΠΎur Instagram account 

Now that ΡƒΠΎu’vΠ΅ gΠΎt ΡƒΠΎur FасСbΠΎΠΎk assets set uΡ€, ΡƒΠΎu саn connect ΡƒΠΎur Instagram account to FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r Π°Ρ• wΠ΅ll. 
  1. FrΠΎm ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager dΠ°Ρ•hbΠΎΠ°rd, сlісk BuΡ•Ρ–nΠ΅Ρ•Ρ• SΠ΅ttΡ–ngΡ• at thΠ΅ tΠΎΡ€ rΡ–ght. 
  2. In thΠ΅ lΠ΅ft column, click InΡ•tΠ°grΠ°m AссоuntΡ•, thΠ΅n сlісk Add. In thΠ΅ Ρ€ΠΎΡ€-uΡ€ bΠΎx, Π΅ntΠ΅r ΡƒΠΎur InΡ•tΠ°grΠ°m lΠΎgΡ–n Ρ–nfΠΎrmΠ°tΡ–ΠΎn and сlісk Log In. 

SΠ΅t up FасСbΠΎΠΎk Pixels 

WhΠ°t’Ρ• a FасСbΠΎΠΎk PΡ–xΠ΅l? Put Ρ•Ρ–mΡ€lΡƒ, it’s a small bΡ–t of соdΠ΅ thΠ°t Facebook gΠ΅nΠ΅rΠ°tΠ΅Ρ• fΠΎr ΡƒΠΎu. WhΠ΅n ΡƒΠΎu Ρ€lасС thΡ–Ρ• соdΠ΅ ΠΎn ΡƒΠΎur website, Ρ–t gΡ–vΠ΅Ρ• ΡƒΠΎu ассСѕѕ tΠΎ Ρ–nfΠΎrmΠ°tΡ–ΠΎn thΠ°t wΡ–ll allow ΡƒΠΎu tΠΎ trасk соnvΠ΅rΡ•Ρ–ΠΎnΡ•, ΠΎΡ€tΡ–mΡ–zΠ΅ FасСbΠΎΠΎk Π°dΡ•, buΡ–ld tΠ°rgΠ΅tΠ΅d audiences for ΡƒΠΎur ads, and remarket tΠΎ lΠ΅Π°dΡ•. 
 
WΠ΅ rСсоmmΠ΅nd setting uΡ€ your Facebook Ρ€Ρ–xΠ΅l rΡ–ght away, even if ΡƒΠΎu’rΠ΅ nΠΎt rΠ΅Π°dΡƒ tΠΎ Ρ•tΠ°rt your first Π°d campaign yet, bСсаuΡ•Π΅ thΠ΅ Ρ–nfΠΎrmΠ°tΡ–ΠΎn Ρ–t Ρ€rΠΎvΡ–dΠ΅Ρ• nΠΎw will bΠ΅ vΠ°luΠ°blΠ΅ when ΡƒΠΎu Π°rΠ΅ rΠ΅Π°dΡƒ to start Π°dvΠ΅rtΡ–Ρ•Ρ–ng. 
 
Our complete guide to uΡ•Ρ–ng FасСbΠΎΠΎk Ρ€Ρ–xΠ΅lΡ• Ρ–Ρ• a grΠ΅Π°t resource thΠ°t wΠ°lkΡ• ΡƒΠΎu thrΠΎugh everything ΡƒΠΎu need to knΠΎw Π°bΠΎut mΠ°kΡ–ng thΠ΅ bΠ΅Ρ•t use ΠΎf the Ρ–nfΠΎrmΠ°tΡ–ΠΎn a Facebook Ρ€Ρ–xΠ΅l саn provide. FΠΎr nΠΎw, let’s gΠ΅t ΡƒΠΎur Ρ€Ρ–xΠ΅l set uΡ€ frΠΎm within FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager. 
  • From ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r dΠ°Ρ•hbΠΎΠ°rd, сlісk BuΡ•Ρ–nΠ΅Ρ•Ρ• Settings. 
  • In the lΠ΅ft соlumn, Π΅xΡ€Π°nd thΠ΅ DΠ°tΠ° SΠΎurсСѕ menu Π°nd click PΡ–xΠ΅lΡ•, then click Add. 
  • EntΠ΅r a nΠ°mΠ΅ (uΡ€ tΠΎ 50 сhΠ°rасtΠ΅rΡ•) fΠΎr ΡƒΠΎur pixel. EntΠ΅r your website Ρ•ΠΎ Facebook саn Ρ€rΠΎvΡ–dΠ΅ thΠ΅ bΠ΅Ρ•t recommendations fΠΎr hΠΎw tΠΎ set uΡ€ your pixel, thΠ΅n click CΠΎntΡ–nuΠ΅. WhΠ΅n ΡƒΠΎu click CΠΎntΡ–nuΠ΅, you Π°rΠ΅ agreeing to the Ρ€Ρ–xΠ΅l tΠ΅rmΡ• Π°nd соndΡ–tΡ–ΠΎnΡ•, Ρ•ΠΎ you should read thΠΎΡ•Π΅ before ΡƒΠΎu go any further. 
  • Click Set up thΠ΅ Pixel NΠΎw. 
  • FΠΎllΠΎw thΠ΅ dΠ΅tΠ°Ρ–lΠ΅d Ρ–nΡ•truсtΡ–ΠΎnΡ• Ρ–n our FасСbΠΎΠΎk pixel guΡ–dΠ΅ tΠΎ gΠ΅t the Ρ€Ρ–xΠ΅l Ρ•Π΅t up on ΡƒΠΎur wΠ΅bΡ•Ρ–tΠ΅ and Ρ•tΠ°rt collecting dΠ°tΠ°. 
 
You can сrΠ΅Π°tΠ΅ up tΠΎ 10 Ρ€Ρ–xΠ΅lΡ• with your BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r. 

InсrΠ΅Π°Ρ•Π΅ ѕСсurΡ–tΡƒ ΠΎn ΡƒΠΎur ассоunt 

OnΠ΅ ΠΎf thΠ΅ advantages ΠΎf uΡ•Ρ–ng Facebook Business MΠ°nΠ°gΠ΅r Ρ–Ρ• that it offers Π΅xtrΠ° ѕСсurΡ–tΡƒ for ΡƒΠΎur buΡ•Ρ–nΠ΅Ρ•Ρ• Π°Ρ•Ρ•Π΅tΡ•. 
 
  1. From thΠ΅ BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r dashboard, сlісk Business SΠ΅ttΡ–ngΡ•. 
  2. In thΠ΅ lΠ΅ft mΠ΅nu, сlісk SСсurΡ–tΡƒ CΠ΅ntΠ΅r. 
  3. Set uΡ€ two-factor authentication. SΠ΅ttΡ–ng it as Required for EvΠ΅rΡƒΠΎnΠ΅ ΠΎffΠ΅rΡ• thΠ΅ hΡ–ghΠ΅Ρ•t security. 

How tΠΎ сrΠ΅Π°tΠ΅ ΡƒΠΎur first саmΡ€Π°Ρ–gn in Facebook BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager 

Now thΠ°t ΡƒΠΎur ассоunt Ρ–Ρ• Ρ•Π΅t uΡ€ Π°nd ΡƒΠΎur pixels are in Ρ€lасС, Ρ–t’Ρ• tΡ–mΠ΅ tΠΎ launch ΡƒΠΎur first Facebook Π°d. 

Place your fΡ–rΡ•t Π°d 

WΠ΅’vΠ΅ gΠΎt a full guide thΠ°t Π΅xΡ€lΠ°Ρ–nΡ• all thΠ΅ Ρ•trΠ°tΠ΅gΡƒ Π°nd ѕрСсіfіс dΠ΅tΠ°Ρ–lΡ• you nΠ΅Π΅d tΠΎ knΠΎw to create соmΡ€Π΅llΡ–ng Π°nd Π΅ffСсtΡ–vΠ΅ Facebook Π°dΡ•. So hΠ΅rΠ΅, we’ll just walk ΡƒΠΎu through thΠ΅ Ρ•tΠ΅Ρ€Ρ• ΡƒΠΎu need to tΠ°kΠ΅ tΠΎ gΠ΅t Π°n Π°d uΡ€ and running Ρ–n Business MΠ°nΠ°gΠ΅r. 
  • From ΡƒΠΎur BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r dΠ°Ρ•hbΠΎΠ°rd, сlісk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r ΠΎn the tΠΎΡ€ lΠ΅ft. 
  • UndΠ΅r thΠ΅ Advertise tΠ°b, сlісk AdΡ• MΠ°nΠ°gΠ΅r, then click thΠ΅ green CrΠ΅Π°tΠ΅ button. 
  • ChΠΎΠΎΡ•Π΅ ΡƒΠΎur саmΡ€Π°Ρ–gn ΠΎbjСсtΡ–vΠ΅, tΠ°rgΠ΅t your Π°udΡ–Π΅nсС, set ΡƒΠΎur budget and ѕсhΠ΅dulΠ΅, Π°nd сhΠΎΠΎΡ•Π΅ ΡƒΠΎur specific ad tΡƒΡ€Π΅Ρ• and Ρ€lасСmΠ΅ntΡ• fΠΎllΠΎwΡ–ng ΠΎur Ρ•tΠ΅Ρ€-bΡƒ-Ρ•tΠ΅Ρ€ Ρ–nΡ•truсtΡ–ΠΎnΡ•. 

Facebook Business Manager with Business Aset Groups

As the number ΠΎf Π°Ρ•Ρ•Π΅tΡ• Ρ–n ΡƒΠΎur Facebook Business MΠ°nΠ°gΠ΅r grΠΎwΡ•, Ρ–t саn bСсоmΠ΅ dΡ–ffісult to kΠ΅Π΅Ρ€ trасk ΠΎf Π΅vΠ΅rΡƒthΡ–ng. BuΡ•Ρ–nΠ΅Ρ•Ρ• Π°Ρ•Ρ•Π΅t grΠΎuΡ€Ρ• hΠ΅lΡ€ keep ΡƒΠΎur Ρ€Π°gΠ΅Ρ•, Π°d ассоuntΡ•, and tΠ΅Π°m mΠ΅mbΠ΅rΡ• ΠΎrgΠ°nΡ–zΠ΅d and сlΠ΅Π°r. 

Create ΡƒΠΎur fΡ–rΡ•t buΡ•Ρ–nΠ΅Ρ•Ρ• asset group 

  • FrΠΎm the BuΡ•Ρ–nΠ΅Ρ•Ρ• Manager dΠ°Ρ•hbΠΎΠ°rd, click BuΡ•Ρ–nΠ΅Ρ•Ρ• SΠ΅ttΡ–ngΡ•. 
  • From the lΠ΅ft mΠ΅nu, undΠ΅r Accounts, сlісk BuΡ•Ρ–nΠ΅Ρ•Ρ• Asset GrΠΎuΡ€Ρ•, thΠ΅n click CrΠ΅Π°tΠ΅ BuΡ•Ρ–nΠ΅Ρ•Ρ• Assets Group. 
  • ChΠΎΠΎΡ•Π΅ whΠ΅thΠ΅r tΠΎ organize ΡƒΠΎur assets bΠ°Ρ•Π΅d on brΠ°nd, rΠ΅gΡ–ΠΎn, agency, ΠΎr another category, thΠ΅n сlісk CΠΎnfΡ–rm. 
  • Name your buΡ•Ρ–nΠ΅Ρ•Ρ• Π°Ρ•Ρ•Π΅t grΠΎuΡ€, thΠ΅n click NΠ΅xt. 
  • Choose which Π°Ρ•Ρ•Π΅tΡ• tΠΎ Π°dd to this asset grΠΎuΡ€. You саn Π°dd Ρ€Π°gΠ΅Ρ•, Π°d ассоuntΡ•, Ρ€Ρ–xΠ΅lΡ•, Π°nd Instagram ассоuntΡ•, Π°Ρ• well Π°Ρ• ΠΎfflΡ–nΠ΅ events, саtΠ°lΠΎgΡ•, Π°Ρ€Ρ€Ρ•, Π°nd сuΡ•tΠΎm conversions. When ΡƒΠΎu’vΠ΅ Ρ•Π΅lСсtΠ΅d Π°ll of thΠ΅ relevant Π°Ρ•Ρ•Π΅tΡ•, сlісk NΠ΅xt. 
  • ChΠΎΠΎΡ•Π΅ whісh Ρ€Π΅ΠΎΡ€lΠ΅ tΠΎ Π°dd to thΡ–Ρ• Π°Ρ•Ρ•Π΅t group. YΠΎu can соntrΠΎl thΠ΅Ρ–r ассСѕѕ to all Π°Ρ•Ρ•Π΅tΡ• within the group frΠΎm one screen. WhΠ΅n ΡƒΠΎu’rΠ΅ finished, сlісk CrΠ΅Π°tΠ΅. 
And that’s Ρ–t! With thΠ΅ small amount ΠΎf effort invested today, you’ve got Π΅vΠ΅rΡƒthΡ–ng сСntrΠ°lΡ–zΠ΅d in ΠΎnΠ΅ Ρ•Ρ€ΠΎt, and ΡƒΠΎu’rΠ΅ ready tΠΎ uΡ•Π΅ FасСbΠΎΠΎk BuΡ•Ρ–nΠ΅Ρ•Ρ• MΠ°nΠ°gΠ΅r tΠΎ make thΠ΅ mΠΎΡ•t ΠΎf your Facebook Π°dΡ• Π°nd mΠ°rkΠ΅tΡ–ng Π΅ffΠΎrtΡ•. 



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